" [...] scholarship around visual/digital methodology is not simply an isolated field that is aimed at the development of new research methods, but that it is just as likely to produce theoretical insights that are relevant to mainstream academic scholarship. Such works indeed suggest that the importance of achieving theoretical and methodological coherence is not only a one-way process of ensuring that we understand the methods we use with the same theories with which we understand our findings. Rather, it means that we might understand our reserach findings through theoretical frameworks developed in relation to the knowledge processes that are part of our methodological advances" (Pink, 2012, p. 13).